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Purpose & Clarity

End with Why
Why 'Start With Why' Is Wrong: Purpose Emerges From Collaboration
 • Jurgen Appelo
The Purpose of a System Is What It Does
To understand the current purpose of an ideology, religion, or political system, the original intentions of its founders or thought leaders are…
 • Jurgen Appelo
Product Backlogs Are Not Backlogs
A product backlog isn’t a backlog; it’s a wish list with deadlines you may never keep.
 • Jurgen Appelo
Your Leaders Are Sleepwalking Into the Gorge
AI Productivity Theater in 2026: Leadership Must Wake Up
 • Jurgen Appelo
Between Criticism and Bliss
The world doesn't get better through complacency.
 • Jurgen Appelo
It's Not Always Cold in the True North
AI demands radical honesty about company values, mission, and principles in the future of work.
 • Jurgen Appelo
You Cannot Please Everyone
Those who criticize AI-assisted writing are snobbish fools failing to grasp the idea of a target audience.
 • Jurgen Appelo
Enough with the Playbooks and Frameworks!
Influencers obsess over startup playbooks and business frameworks, but the biggest wins happen when you start messy.
 • Jurgen Appelo
Why Ravens May Rule the Future of Work
M-Shaped Professionals Are Becoming the Ultimate Orchestrators—Beyond the Generalist vs Specialist Divide
 • Jurgen Appelo
Using the System Against Itself
A Community-Driven Pattern Language for Designing Networked Agentic Organizations in the Age of AI
 • Jurgen Appelo
From Tyranny to Harmony
My Personal Proclamation for Genuine Freedom. With AI Management and Leadership Going in the Wrong Direction, Some of Us Should Be Pushing Back.
 • Jurgen Appelo
Escape Velocity—How AI Will Achieve Peak Bullshit Work
AI removes the human bottlenecks that once kept meaningless bureaucracy in check. Prepare for a future of work where AI management is all bullshit.
 • Jurgen Appelo
© 2026 Jurgen Appelo · Publisher Privacy ∙ Publisher Terms
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