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I Found My Job-to-Be-Done
I'm ready to switch from exploration to execution.
Jan 9
•
Jurgen Appelo
13
5
1
Calm Down, Doomers. There Is No Sign of Cultural Decline.
From Cambrian explosions to infinite Blue Oceans: the "End of Creativity" is a hallucination.
Dec 15, 2025
•
Jurgen Appelo
23
4
7
The Business Model Canvas Graveyard
AI Is Making Visual Templates Obsolete
Dec 8, 2025
•
Jurgen Appelo
15
5
3
The Future of Consulting
Business consultancies face the same dramatic disruption as travel agencies.
Nov 13, 2025
•
Jurgen Appelo
40
7
2
My 18-Month Battle With Expert Hallucinations
A cautionary tale of how both AI and human experts can be completely wrong
Oct 28, 2025
•
Jurgen Appelo
23
7
4
From Zero to Substack Bestseller
My Seven-Month Journey to 100 Paying Subscribers
Oct 23, 2025
•
Jurgen Appelo
17
8
4
The Stochastic Parrot vs. the Sophistic Monkey: Why I Trust AI More Than Most Humans
In a world drowning in human bias and misinformation, artificial intelligence offers surprisingly reasonable answers.
Oct 20, 2025
•
Jurgen Appelo
16
8
4
Office Hours /w Jurgen Appelo (October 17th)
A recording from Jurgen Appelo and Alex Pawlowski's live video
Oct 18, 2025
•
Jurgen Appelo
and
Alex Pawlowski
7
2
1
1:02:08
The Ten Commandments of Viability in AI
Your Survival Guide for When the AI Bubble Bursts
Oct 14, 2025
•
Jurgen Appelo
8
2
How to Cope with Uncertainty About the Future
Stop worrying about strategy. Start developing your options. Don't make a plan; make a platform.
Oct 6, 2025
•
Jurgen Appelo
27
5
3
Enough with the Playbooks and Frameworks!
Influencers obsess over playbooks and frameworks, but the biggest wins happen when you start messy.
Sep 29, 2025
•
Jurgen Appelo
19
2
4
Why Ravens May Rule the Future of Work
M-Skilled Workers Are Becoming the Ultimate Orchestrators in an AI-Driven World
Sep 22, 2025
•
Jurgen Appelo
20
9
5
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