• Guide

Clean Up Your Data

I use Fibery to consolidate what I know about my readers, customers, and investors

Jan 14 • Jurgen Appelo

From Revenue Funnel to User Journey: Mapping Experience, Not Extraction

My Ten-Step Substack User Journey—Prioritizing Human Experience Over Pirate Metrics

Jan 7 • Jurgen Appelo

The Ten Commandments of Viability in AI

Here are 10 principles to survive the AI bubble — from building optionality to designing for a long winter.

Oct 14, 2025 • Jurgen Appelo

How to Build Your Own Snarky AI Sidekick (and Survive the Experience)

The Guide to Working with Language Models Who Might Be Smarter Than You—but Only Slightly Less Annoying. Prepare for Agentic AI in the Future of Work.

May 25, 2025 • Jurgen Appelo

The Monster Setup Guide to Substack

Everything I Wish I Knew Before Launching on Substack — A Complete Setup Guide for Writers, Creators, and Newsletter Beginners in 2025.

Apr 17, 2025 • Jurgen Appelo

LLMs Are Like Politicians—Confidently Wrong

Six Techniques to Fact-Check AI and Stop Trusting Confidently Wrong LLMs

Apr 7, 2025 • Jurgen Appelo

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