The Maverick Mapmaker

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Viability & Antifragility

The Snare of the Slopreneur
AI slop entrepreneurs have no moat, but someone has to explore the new tech
 • Jurgen Appelo
The Four Tensions of Sociotechnical Systems
From Political Compass to Viable System Model: Autonomy, Control, Adaptation, and Purpose
 • Jurgen Appelo
From Zero to Substack Bestseller
My Seven-Month Journey to 100 Paying Subscribers
 • Jurgen Appelo
The Ten Commandments of Viability in AI
Here are 10 principles to survive the AI bubble — from building optionality to designing for a long winter.
 • Jurgen Appelo
How to Cope with Uncertainty About the Future
Stop worrying about strategy. Start developing your options. Don't make a plan; make a platform.
 • Jurgen Appelo
Stop Hiring Experienced Candidates
When Fresh Perspectives and the Beginner's Mind Beat Industry Experience in Hiring
 • Jurgen Appelo
Are Large Corporations Too Big to Fail?
Traditional enterprises face increased competition from solopreneurs, DAOs, and nimble startups. In the age of AI, are static corporate models finished…
 • Jurgen Appelo
I Really Don't Care If Your Company Dies
Short-termism Deserves Irrelevance. In the Future of Work, AI Management and Leadership Should Do More than Optimize for the Next Quarter.
 • Jurgen Appelo
The Rise of the Network Agentic Organization (NAO)
What's Next for Teal, DAOs, Holacracy, unFIX and RenDanHeYi? Agentic AI Combined with Networked Organizations. A Killer Combo.
 • Jurgen Appelo
AI Wrecks the Corporate Career Ladder. Give Juniors the Steering Wheel!
Corporate apprenticeship is dead in the age of AI, unless we flip from depth-first to breadth-first delegation.
 • Jurgen Appelo
Ten Times the Impact with One-Tenth the People
AI is letting startups build faster with smaller teams. But is speed or value more important?
 • Jurgen Appelo
The AI Code Tsunami
AI coding tools are democratizing software development. Here's why that means more developers, not fewer.
 • Jurgen Appelo
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