Thanks, Jurgen, for these recommendations on LinkedIn strategy. I've been on Substack for seven months now, and your Monster Guide to Substack was my guiding light.
Reading this post now, I feel a bit overwhelmed because writing long, in-depth, and original articles that add value for publishing it in Substack is already very challenging in terms of time management. Now I have to think about how to leverage what I write for Substack and use it on LinkedIn. You've left me challenged and reflective. I appreciate it.
Jurgen , thanks for the article. As I moved my publishing platform from Medium to LinkedIn Pulse only to end up on Substack, I have a few things to share.
The ever-changing LI algorithm makes it difficult to build something durable in time, so LI Pulse publishers must constantly adjust to it.
You have no control over the platform, no way to see detailed statistics (or maybe you do if you buy a subscription?), how you campaigns are working. And most importantly- to see if there’s an external (non LI accounts) traffic to your articles. Obviously you can’t configure Google Analytics to see this kind of traffic.
LinkedIn posts are not searchable on Google for vast majority of writers. LinkedIn Pulse articles become searchable on Google only if your profile gets flagged as trusted. And this requires regular actions on platform.
LinkedIn constantly changes the URLs slugs of posts , going from meaningful slugs to codified strings and back to some kind of slugs depending on tags (?!). This doesn’t make a good material for SEO, does it?
So, enough of bashing.
Do I use LinkedIn for publishing? Yes. Every time I publish an article here, I make an announcement about it on LI, as a post, not a Pulse article.
I should probably do 3-4 posts a week, referring to the source article, but I’m much less active there as a publisher or engaging in comments.
Why? Because it became
1) a corporate theater where no one shares their own opinions or experiences anymore ,
2) flooded with AI generated articles and posts, so I do unfollow such authors, even if I know them personally.
When I do research for my articles or projects, I explicitly give my engine specific instructions to NOT trust anything found on LinkedIn. Most of the time any LinkedIn claims come without reference links, so it’s difficult to double check claimed facts or opinions.
So, for me this platform is only valuable (recently less so) to find a new gig, or connect to decision maker in a target company. Not the publishing, and not fully reflecting my professional brand either.
Agreed, posting on LinkedIn is a bit like blindly throwing money onto a roulette table. But if it's true what my sources say about LLMs digesting LinkedIn Pulse content, the game could be about writing for AIs instead of humans. And then only GEO matters, not SEO.
I'm still not 100% sure how to proceed on that platform.
Thanks for this article! LinkedIn felt “off” for some time and your perspective helped me to understand better why.
Yeah, I noticed it too.
Thanks, Jurgen, for these recommendations on LinkedIn strategy. I've been on Substack for seven months now, and your Monster Guide to Substack was my guiding light.
Reading this post now, I feel a bit overwhelmed because writing long, in-depth, and original articles that add value for publishing it in Substack is already very challenging in terms of time management. Now I have to think about how to leverage what I write for Substack and use it on LinkedIn. You've left me challenged and reflective. I appreciate it.
Greetings from Venezuela.
Yes, it’s a real challenge!
Jurgen , thanks for the article. As I moved my publishing platform from Medium to LinkedIn Pulse only to end up on Substack, I have a few things to share.
The ever-changing LI algorithm makes it difficult to build something durable in time, so LI Pulse publishers must constantly adjust to it.
You have no control over the platform, no way to see detailed statistics (or maybe you do if you buy a subscription?), how you campaigns are working. And most importantly- to see if there’s an external (non LI accounts) traffic to your articles. Obviously you can’t configure Google Analytics to see this kind of traffic.
LinkedIn posts are not searchable on Google for vast majority of writers. LinkedIn Pulse articles become searchable on Google only if your profile gets flagged as trusted. And this requires regular actions on platform.
LinkedIn constantly changes the URLs slugs of posts , going from meaningful slugs to codified strings and back to some kind of slugs depending on tags (?!). This doesn’t make a good material for SEO, does it?
So, enough of bashing.
Do I use LinkedIn for publishing? Yes. Every time I publish an article here, I make an announcement about it on LI, as a post, not a Pulse article.
I should probably do 3-4 posts a week, referring to the source article, but I’m much less active there as a publisher or engaging in comments.
Why? Because it became
1) a corporate theater where no one shares their own opinions or experiences anymore ,
2) flooded with AI generated articles and posts, so I do unfollow such authors, even if I know them personally.
When I do research for my articles or projects, I explicitly give my engine specific instructions to NOT trust anything found on LinkedIn. Most of the time any LinkedIn claims come without reference links, so it’s difficult to double check claimed facts or opinions.
So, for me this platform is only valuable (recently less so) to find a new gig, or connect to decision maker in a target company. Not the publishing, and not fully reflecting my professional brand either.
My 2cts.
Thanks Andrei! Great input.
Agreed, posting on LinkedIn is a bit like blindly throwing money onto a roulette table. But if it's true what my sources say about LLMs digesting LinkedIn Pulse content, the game could be about writing for AIs instead of humans. And then only GEO matters, not SEO.
I'm still not 100% sure how to proceed on that platform.