22 Comments
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Jim Highsmith's avatar

Jurgen, thanks for this guide, it will be very helpful to us beginners on Substack.

Katie Workman's avatar

this is a seriously great beginner substack primer - thank you so much!

Jurgen Appelo's avatar

You're welcome

Andy Cleff's avatar

What an amazing awesome guide! Thanks for creating and sharing.

Nick Quick's avatar

The fact that Claude's original draft needed a personality pass from another AI is actually the most interesting data point in this whole piece. It validates what a lot of us have noticed: synthesis and personality are two very different skills, even for AI.

Curious whether you've tried training Claude itself on your voice patterns rather than outsourcing personality to a separate model, or if you've found the relay approach consistently produces better results?

Jurgen Appelo's avatar

Indeed, synthesis and personality are different use cases. I train Claude to write in my voice. And I let the AIs debate each other. Different cases.

Nick Quick's avatar

Love.

Oluf Nissen's avatar

"Sorry. Something went wrong." 🤣😂🤣🤣🤣

Mea-Lynn's avatar

This was such an engaging read-- thanks for the tips!

Jurgen Appelo's avatar

Glad it was helpful!

Jen Jordan's avatar

Thank you for this really helpful post. It’s a clear guide to getting started.

Heidi Hinda Chadwick's avatar

Thank you for this. Really useful as well as very amusing too. Appreciated X

Atharva Shah's avatar

I have read many guides on Substack growth. This one is the most actionable and result-oriented guide. It not only provides a checklist but also explains the reasoning behind it. The upside of doing what is recommended is highly clear, and the downside is also super transparent. I love the creative line breaks used to show conversations between you and LLMs so much. I took multiple screenshots. You have given me a lot to work with here. Subscribed!

Jurgen Appelo's avatar

Glad to hear!

SHAYA's avatar

Thank you ⚘

Suzanne Skyvara's avatar

Holy macarooney! This is so jam packed with awesome advice. I bow down before all the work and time it took to pull this together. May your karma be 100% positive for at least the next two decades. Have already been digging in and will be bumping up your article views with repeated checks on more things to do.

Lynn J. Broderick's avatar

this is great and i definitely wish i would have read this first. By tagline do you mean the website description? is there a best word count? And man I am struggling with the right category for my life essays.... THANKS!

Jurgen Appelo's avatar

Yes, tagline is short description.

Daily Better's avatar

Great guide, but quite challenging; I got lost halfway and need to revisit it with more focus. Any tips? I look forward to applying these ideas and beginning to grow. I'll also check the related articles and videos.

Jurgen Appelo's avatar

Save it and do it section by section. Only continue with the next after you implemented the previous one.

Yuval Yeret's avatar

Thank you Jurgen - I’ve been on the fence between self hosted (Kit) newsletter and Substack for a while.

What are your thoughts on repurposing “greatest hits” content from an existing blog as part of a substack launch ?

Jurgen Appelo's avatar

I’d say go for it.

Better than starting from scratch.