This is a generous and principled reframing, Jurgen.
What I appreciate most is that you didn’t just replace one framework with another. You shifted the intent behind the framework itself. By treating growth as an experience to be navigated rather than a value to be extracted, you give Solo Chiefs a way to manage their work without slowly eroding trust, energy, or attention.
The ten-step journey reads less like a funnel redesign and more like an operating system for creators who care about orientation, dignity, and long-term usefulness. The attention to onboarding and offboarding in particular signals a level of maturity that is still rare in creator and product writing.
This feels like the kind of map that becomes more valuable when others begin comparing notes and layering their own terrain onto it.
This is a generous and principled reframing, Jurgen.
What I appreciate most is that you didn’t just replace one framework with another. You shifted the intent behind the framework itself. By treating growth as an experience to be navigated rather than a value to be extracted, you give Solo Chiefs a way to manage their work without slowly eroding trust, energy, or attention.
The ten-step journey reads less like a funnel redesign and more like an operating system for creators who care about orientation, dignity, and long-term usefulness. The attention to onboarding and offboarding in particular signals a level of maturity that is still rare in creator and product writing.
This feels like the kind of map that becomes more valuable when others begin comparing notes and layering their own terrain onto it.
Thank you! Glad I'm not the only one who thinks this makes more sense. 🙂
I love this.
Happy to hear!
Lovely. Lovely.
I enjoyed reading this. It made me realise I’ve definitely built a revenue funnel vs a clear user journey. Off to Excalidraw I go…
Understandable. Extraction is the default. Enjoy the redesign!